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League Against Cancer

Young & Rubicam (Y&R), Lima

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League against Cancer: “Fingerman” [00:45]# In the first spot, we see a woman standing in a laundry room folding shirts. Yet she is not just folding them in the usual way but with a single flick of her hand – and at lightning speed. In the second, a man is playing with his hands, shaping them into marine creatures, birds, and other figures. Super: “Your hands can do amazing things. Detecting early breast cancer is not one of them. Get an annual mammogram.”

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League against Cancer: "Fingerman" [00:45]# In the first spot, we see a woman standing in a laundry room folding shirts. Yet she is not just folding them in the usual way but with a single flick of her hand – and at lightning speed. In the second, a man is playing with his hands, shaping them into marine creatures, birds, and other figures. Super: “Your hands can do amazing things. Detecting early breast cancer is not one of them. Get an annual mammogram.”

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