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League Against Cancer
Young & Rubicam (Y&R), Lima
[6.10.144]
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League Against Cancer: “Joke” [00:42]# Even aging has its benefits: when your partner begins to snore, you simply take out your hearing aids, roll over and go back to sleep. Or, perhaps, you can keep on telling your senile friends the same joke over and over – they will always hang on your every word and end up roaring with laughter. Super: “Live to be old. Detect cancer in time.”
- Client League Against Cancer
- Ad Agency Young & Rubicam (Y&R), Lima
- Art Director Christian "Tin" Sánchez, Charlie Valderrama
- Copywriter Flavio Pantigoso, Jorge Soto, Carlos Banda
- Production Company Fat Free Films, Lima
- Director Miqy, Tito Köster
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