Leave Subtitles Behind
Liquid, Peru
[1.15.002]
More Info
Product placement on the part of a language school consciously targeting precisely that place in YouTube clips where the subtitles usually appear.
Mike Caguin: “You’ve got to applaud a brand that identifies a cultural behavior on YouTube and takes advantage of that in a unique way. More proof that a great idea does not always require a huge production budget.”
- Client Euroidiomas
- Ad Agency Liquid, Peru
- Creative Director Miguel Castro
- Art Director Serggio Figueroa , Miguel Cueva
- Copywriter Romy Domínguez , Cesar Espinoza , Paulo Castro
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