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M&C Saatchi / Mark, Sydney

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“Build with Chrome” offers users a chance to build from what is probably the world’s biggest Lego set. In line with the company’s
“the web is what you make of it” strapline, the website enables a world to be built on the basis of Google Maps using digital
building blocks. Those logging on can either check to see what others have already built or erect their own
edifices.

Martin Cedergren: “Chrome + Lego = fun!”

More: M&C Saatchi / Mark Sydney

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“Build with Chrome” offers users a chance to build from what is probably the world’s biggest Lego set. In line with the company’s “the web is what you make of it” strapline, the website enables a world to be built on the basis of Google Maps using digital building blocks. Those logging on can either check to see what others have already built or erect their own edifices.

Martin Cedergren: “Chrome + Lego = fun!”

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