Every camera dies. Only a few reincarnate. – In my past life I was a Leica. But not just any Leica. I was the Leica III that was in the hands of one of the bravest photographers this world has ever seen … – Every Leica has a soul. – Leica M-Monochrom. The reincarnation of black and white. Ad for a compact camera from the Leica M-system, which was developed for black and white photography only.