Lenovo
McKinney, Durham
[5.11.110]
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Lenovo: “Boot or Bust” [01:00]# Shot in real time, this spot for Lenovo shows a laptop which, thanks to its Rapid-Boot technology, is able to boot during a skydive and to open its own parachute – in 10 seconds flat.
- Client Lenovo
- Ad Agency McKinney, Durham
- Art Director Rachel Marshall
- Copywriter Alex Saiz
- Production Company Humble, New York
- Director Sam Stephens, John Budion
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