Archive

Shop

L’Equipe

DDB, Paris

[3.05.124]

More Info

L’Equipe “Wife” (00:25) + “Boy” (00:30) #
For the father in these two spots, life
would appear to offer nothing more
exciting than the chance, at the end of a
hard day at the office, to curl up with
French sports daily L’Equipe. Yet it is
not only he who has got used to sitting
there with his head stuck behind the
newspaper. Thus it is, therefore, that his
wife and son suddenly start screaming,
believing that a stranger is in the house,
when he fails to do so. The only way to
remedy the situation is by having him
put the paper in front of his face – and
everyone is satisfied once again.

More: DDB Paris

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

L’Equipe

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
L’Equipe “Wife” (00:25) + “Boy” (00:30) # For the father in these two spots, life would appear to offer nothing more exciting than the chance, at the end of a hard day at the office, to curl up with French sports daily L’Equipe. Yet it is not only he who has got used to sitting there with his head stuck behind the newspaper. Thus it is, therefore, that his wife and son suddenly start screaming, believing that a stranger is in the house, when he fails to do so. The only way to remedy the situation is by having him put the paper in front of his face – and everyone is satisfied once again.

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.