1/4
Images
L’Equipe
DDB, Paris
[3.05.124]
More Info
L’Equipe “Wife” (00:25) + “Boy” (00:30) #
For the father in these two spots, life
would appear to offer nothing more
exciting than the chance, at the end of a
hard day at the office, to curl up with
French sports daily L’Equipe. Yet it is
not only he who has got used to sitting
there with his head stuck behind the
newspaper. Thus it is, therefore, that his
wife and son suddenly start screaming,
believing that a stranger is in the house,
when he fails to do so. The only way to
remedy the situation is by having him
put the paper in front of his face – and
everyone is satisfied once again.
- Client L'Equipe
- Ad Agency DDB, Paris
- Art Director Benjamin Marchal
- Copywriter Celine Mornet-Landa
- Production Company Soixante Quinze, Paris
- Director Jonathan Hermann