Les Petits Frére des Pauvres
Euro RSCG, Paris
[3.97.116]
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# The cheerful Mexican music accompanying a slide show presenting banal objects from the daily life of old and poor people makes for a startling contrast. A radio or a crossword puzzle appear to be the only diversion and pleasure available. Pay-off: “Offer them different vacation memories.”
- Client Les Petits Frére des Pauvres
- Ad Agency Euro RSCG, Paris
- Art Director Samuel Kadz
- Copywriter Alexandre Hervé
- Production Company Les Télécréateurs, Paris
- Director Alain Duplantier
More: Euro RSCG Paris
Film
CNIEL (Centre National Interprofessionnel de l’Economie Laitière), Paris
Euro RSCG Paris, Euro RSCG C&O Paris
More: Les Petits Frére des Pauvres
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