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Levi’s

Bartle Bogle Hegarty (BBH), London

[3.96.115]

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Levi’s 501 “Riveted” [01:00]# Told in flashbacks and using up-to-the-minute film techniques, the escape of two convicts, one black, the other white, and handcuffed to each other. (Shades of a popular 50s movie starring Sydney Portier and Tony Curtis the target audience won’t ever have seen.) The success of their bold enterprise is largely due to the tough riveting of their Levi’s 501s, which is highlighted here.

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Levi's 501 "Riveted" [01:00]# Told in flashbacks and using up-to-the-minute film techniques, the escape of two convicts, one black, the other white, and handcuffed to each other. (Shades of a popular 50s movie starring Sydney Portier and Tony Curtis the target audience won't ever have seen.) The success of their bold enterprise is largely due to the tough riveting of their Levi's 501s, which is highlighted here.

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