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Levi’s

Bartle Bogle Hegarty (BBH), London

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Levi’s “Washroom” [01:00]# The second new Levi’s commercial takes place in a men’s room. Which is where an attractive young criminal hides to change her disguise – in a sequence reminiscent of Hitchcocks’s “Marnie.” She feels unobserved despite the presence of a young man in the location. For he is blind, she assumes. Pay-off: “Levi’s 501. Seen in all the wrong places.”

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Levi's "Washroom" [01:00]# The second new Levi's commercial takes place in a men's room. Which is where an attractive young criminal hides to change her disguise - in a sequence reminiscent of Hitchcocks's "Marnie." She feels unobserved despite the presence of a young man in the location. For he is blind, she assumes. Pay-off: "Levi's 501. Seen in all the wrong places."

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