Levi´s 501 “Pawnbroker” [01:00]# The latest commercial in the highly successful Levi’s 501 campaign features a young couple who run out of money and urgently need to gas up their car. To get his hands on some cash the young man goes to a pawnshop. Unfortunately, the owner is impressed neither by the young man’s watch nor by his Ray Ban sunglasses. Discouraged, the young man is turning to go when he is waved back by the pawnbroker. Then he arrives back at the car he is holding some dollar bills in his hand and looks quite happy even though he will have to wear less than becoming pajama bottoms for the rest of the ride. Claim: Levi’s 501. Originals have always bee sought after.