Levi`s “Stealing the Stolen” + “French Dictionary” [01:05]
This brilliantly filmed campaign for Levi’s low-cut jeans takes the claim: “Cut dangerously low” and plays with it in a way that doesn’t directly refer to the jeans themselves (which are, of course, displayed by the protagonists) but in much more indirect manner. In the first spot for example, a young woman apparently steals her own car back from a gang of thugs and, when she drives away, bends “dangerously low” to rummage around the floor until she gets hold of the talisman that belongs on her dashboard.