Levi’s “Moonbathing” (01:30) #
The “Be original” tagline is reason
enough for Levi’s to come up with a
new take on this theme. “Moonbathing”
introduces us to the absolute opposite
of that more familiar pastime which
goes by the name of sunbathing. Emerging
from the darkness, the protagonists
in this spot are quite literally enticed by
the bright glow of the moon. Suitably
“moonstruck,” they then climb up onto
the roof to enjoy the pale glow of the
rays on their skin.