Levi’s: “Jumping In” [01:40]#In a series of virals for Levi’s, which were consciously run on YouTube without any mention of the brand name, incredible scenes are to be witnessed. The films triggered a lively and controversial debate among users as to whether they employed special effects – or whether what one sees is actually real. “Jumpin’ In” was accessed more than 1.4 million times in the first week alone it shows young men jumping in the most creative manner imaginable into the legs of their Levi’s. In the second viral, a Levi’s wearer has the legs of his jeans pumped up with helium before floating off up and tootling around above the cars around him.