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Levi’s

Cutwater, San Francisco

[5.08.017]

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Levi’s: “Onion Peel” [01:20]# This mysterious Levi’s spot tells the story of a day in the life of a model in reverse order – and in black and white. It begins on the catwalk: loud music, garish light, over-the-top outfit. Back-stage, we see how the model is relieved of each layer of make-up, of the extravagantly backcombed hairdo, corsage, etc., before slipping into a T-shirt and Levi’s. The music becomes calmer, the model relaxes. She walks along the corridor to the exit where she meets a man. They kiss passionately.

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Levi’s: “Onion Peel” [01:20]# This mysterious Levi’s spot tells the story of a day in the life of a model in reverse order – and in black and white. It begins on the catwalk: loud music, garish light, over-the-top outfit. Back-stage, we see how the model is relieved of each layer of make-up, of the extravagantly backcombed hairdo, corsage, etc., before slipping into a T-shirt and Levi’s. The music becomes calmer, the model relaxes. She walks along the corridor to the exit where she meets a man. They kiss passionately.

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