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Levi’s

Bartle Bogle Hegarty (BBH), London

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1922: Belt loops added (and Charles Atlas wins first body building contest.)
A spread in which we present a selection of print ads that were all showcased in Lürzer’s Archive exactly a quarter of a century ago in our Vol. 1-1994.

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1922: Belt loops added (and Charles Atlas wins first body building contest.) A spread in which we present a selection of print ads that were all showcased in Lürzer’s Archive exactly a quarter of a century ago in our Vol. 1-1994.

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