“Tremor” [01:00]# The new Levi’s commercial demonstrates just how rigid Levi’s jeans are: A young guy enters a store when an earthquake hits the town. Shaken by the tremor, goods fall from shelves clerk and customers go down, and oversized pants of the hip-hop styled street guys won’t stay up. Only our hero, wearing his Levis, remains unshaken at the counter, not quite grasping what caused the disarray of his surrounding. Pay-off: “Levi’s. Rigid jeans.”