“Prague” [01:00]# The new American Levi’s campaign consist of spots in each of which a single reason for wearing Levi’s 501 jeans is illustrated. Reason No.7 is: “In Prague, you can trade them for a car.” Which is why we see a young man, played by the brother of Kate Moss, driving a car with a decidedly Easter-bloc appeal through the streets of the Czech capital and finally emerging from the curious vehicle sans jeans.