“Porsche” + “Hip Hop Barbershop” [00:30]# Quite a different approach from the strategy is taken in the justly famous European Levi’s campaign in these American spots for their native product. Instead of little stories, we see 501-wearing young men in various situations playing pool, getting a haircut – while on the soundtrack a VO muses on such subjects as why these particular jeans have stayed in fashion for 150 years, why these jeans say that their owner is not trying to be noticed, but won’t be ignored, etc. Pay-off: Levi’s 501s. The first jean. The last mystery.