Levi´s “Cowgirl,” “Prince” + “Uuh Baby” [00:30]# Each spot in this campaign for the Levi´s Sumer Job initiative features quite untalented individuals in a recording studio setting. “You might not make it as a pop star so why not make it as a roadie?” is the pay-off pointing to the summer job offer booklets available in Levi´s Stores.