Lexus Hoverboard
CHI (Clemmow Hornby Inge) & Partners, London
[5.15.002]
More Info
Video promotion for a skateboard based on the hovercraft principle.
Daniel Wright: “The clock is ticking. As 2015 (the year ‘Back To The Future’ promised us hoverboards) slips away, people and brands everywhere have been trying to steal the hoverboard moment. We’ve seen hoaxes. We’ve seen false starts. And now Lexus are jumping on board (ahem) with a suitably moneyed version of their own. But it’s all excruciatingly teasery at this stage, so don’t get your credit card out just yet.”
- Client Lexus
- Ad Agency CHI (Clemmow Hornby Inge) & Partners, London
- Creative Director Jonathan Burley , Monty Verdi
- Art Director Dan Bailey , Brad Woolf
- Production Company Smuggler, London
- Director Henry Alex Rubin
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