Lidl
The Newtons Laboratory Athens,
[2.22.126]
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LIDL HELLAS
Dish # A plate, no matter how big or small, is connected to the whole world. Because it’s not only about what we eat. It’s about the way it’s produced, the value it adds to our nutrition, the energy we choose to use and what we do to protect the earth and its resources. With a plate as a starting point, escalating to other circular objects with dynamic animation, we see Lidl’s purpose and vision related to sustainability and climate neutrality coming to life. This escalation finally climaxes with the most wonderful and colorful plate of all. Our planet.
- Client Lidl
- Ad Agency The Newtons Laboratory, Athens,
- Creative Director Vangelis Tolias
- Art Director Giorgos Pavlidis, Faye Theodorou
- Copywriter Dimitra Andrikopoulou, Alexandros Konstantinidis
- Director Gregoris Rentis
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