UK-based start-up that is the world’s first online life-faking service, where people can buy packages with photos of perfect lives in order to post them online as their own. This website basically gives permission to fake another identity online. Because, after all, being real is overrated.

Adrian Rossi & Alex Grieve: “A social media campaign about the ills of social media. Look around you, how many people are glued to their social feeds? How many of your friends are online now? You might even be getting alerts coming up as you read this. Social media is ill. Lifefaker is funny, sad, and engaging. How often can we say that about an online campaign or, indeed, any campaign? It is nigh on impossible to find a great, original use of digital. This is one of those. Brilliantly thought-provoking. This deserves to make a difference.”