Low-budget campaign used to launch a Russian mobile ticket app
inviting Instagram users to post photos of theatre life. In response,
they received likes composed from the lines of monologues taken from
scenes in famous plays. They could then test their knowledge of the
plays and win promo codes for cut-price tickets.

Eduardo Marques: “A smart use of Instagram here, jumping into the
conversation around what the target is looking for and talking about/
posting on social media. Instead of talking to everyone in the city, the
agency delivered the message directly to the brand’s target audience
(theatregoers), using low-budget and narrow-targeted instruments. Fun!”