Lion
Dentsu, Tokyo
[2.93.086]
More Info
Lion Toothpaste “Hand Signals” [01:00]# A group of kids playing a game of baseball. At the crucial moment in the game, the coach suffers an acute attack of toothache and slaps his cheed. To the kids, however, this is a sign to steal home base. The runner obeys, doesn’t make it and the game is lost, if only the coach had gone to the dentist in time, and had regularly brushed with Lion toothpaste!
- Client Lion
- Ad Agency Dentsu, Tokyo
- Art Director Setsuo Shimada
- Copywriter Takehiku Miura
- Production Company TYO Productions, Inc, Tokyo
- Director Kazuyoshi Hayakawa