Lion
Dentsu, Tokyo
[2.92.082]
More Info
Lion “Old in the Tooth” [01:30]#
A group of old men, former school mates, meet and plan to relive one of their favorite episodes from their favorite episodes from their schooldays. They decide to steal particularly delicious apples from a garden nearby. The adventure turns out to be every bit as exciting as it used to be in the old days. They are even hotly pursued by some guard. The only problem is what to do with stolen apples. Eating them seems to be out of the question for most of them, considering the bad state of their teeth. If they had brushed with Lion Toothpaste, this spot is trying to tell us, they would have had no difficulties eating the apples.
- Client Lion
- Ad Agency Dentsu, Tokyo
- Art Director Yasuyuki Kawano
- Copywriter Yasuyuki Kawano
- Production Company TYO Productions, Inc, Tokyo
- Director Kazuyoshi Hayakawa