Lion Nathan
BMF, Sydney
[1.10.013]
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Tooheys Extra Dry – 5 Seeds Cider: “Birds vs Humans” [00:60]# In a distant country in which power is in the hands of birds, underdeveloped humans are crawling around on the ground in search of scraps of food. Suddenly, the hero of the story espies a juicy red apple at the top of a tree and pluckily climbs up to pick the fruit. Yet what might happened if the birds had been first to get to the apple, which gave humans wisdom and power over all other creatures…? Super: “Thankfully we claimed the apple first. The clean crisp cider.”
- Client Lion Nathan
- Ad Agency BMF, Sydney
- Art Director Simon Langley , Nils Eberhardt
- Copywriter Richard Morgan
- Production Company Goodoil Films, Sydney
- Director Michael Spiccia