Lionsgate
Ignition Interactive, Santa Monica
[2.12.002]
More Info
Capitolcouture.pn is part of a marketing strategy revolving around the filming of the trilogy of fantasy novels “The Hunger Games” by US author Suzanne Collins. Visitors to the website gain insight into the fashion scene in the city of Panem in the run-up to the coming 47th Hunger Games. The styles posted lead them to actually existing designer labels
such as Alexander McQueen, Mugler, Dior, and others.
Jeff Benjamin: “This site for The Hunger Games shows how digital can be the ultimate modern storytelling device.”
- Client Lionsgate
- Ad Agency Ignition Interactive, Santa Monica
- Creative Director Evan DeHaven, Chris Eyerman
- Art Director Matt Webster, Ben Rosati
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