Long Live the King
VML Spain
[02.24.058]
More Info
ONLINE ONLY
The campaign highlights the ‘dethroned prince syndrome’, that feeling of jealousy and competition for maternal attention with the arrival of a sibling.
Faced with this reality, Burger King has become a safe place for them, since in the chain’s restaurants ‘they will always be king’.
- Client Burger King UK
- Ad Agency VML Spain
- Creative Director David Caballero, Oscar Amodia, Paco Badia, Pipo Virgos, Lolo Ortega, Nacho Rojo
- Art Director Luiz Medeiros, Angela Ruiz
- Copywriter Joaquin Fagetti, Almudena Luzarraga
- Photographer Mariano Herrera
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