Archive

Shop

Longest Roll

M&C Saatchi New York, SS + K New York

[03.24.217]

More Info

To visually address the extent of absenteeism in schools across the US, this PSA features a gigantic list with names of the 15 million students missing from school. As it rolls down a hill and through an empty school campus, teachers read out students’ names and the reasons why they were not present – from lack of public transportation to lack of housing – bringing to life the realities of modern truancy.

More: M&C Saatchi New York, SS + K New York

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

Longest Roll

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
test content

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.