
Longest Roll
M&C Saatchi New York, SS + K New York
[03.24.217]
More Info
To visually address the extent of absenteeism in schools across the US, this PSA features a gigantic list with names of the 15 million students missing from school. As it rolls down a hill and through an empty school campus, teachers read out students’ names and the reasons why they were not present – from lack of public transportation to lack of housing – bringing to life the realities of modern truancy.
- Client Communities In Schools
- Ad Agency M&C Saatchi, New York, SS + K, New York
- Creative Director Margie Chidley, Lucas Crigler
- Production Company Sweet Group
- Director Dorothy Allen-Pickard
More: M&C Saatchi New York, SS + K New York
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