Lorenz
Reclam, Milan
[1.99.071]
More Info
Lorenz “Vernissage” [01:00]#
This very extravagantly produced commercial for Lorenz watches presents us with a new spin on the old fairytale of the Little Mermaid. Here,, she appears in a group of people at a ball and heads straight for the object of her affection, with water streaming off her dress. Unlike with Andersen’s little mermaid, however, some kind of happy ending seems to be in store for her since the last image shows the lovers happily embracing underwater after the mermaid has dropped a Lorenz watch down her ample cleavage. Pay-off: “Those who choose Lorenz know when it’s time to do without a watch.”
- Client Lorenz
- Ad Agency Reclam, Milan
- Art Director Alessio Ferlizza
- Copywriter Steffano Andreetta
- Production Company BRW, Milan
- Director Paolo Calcagni