Los Santos +3°C
VMLY&R, São Paulo
[2.22.166]
More Info
Who says games are just for entertainment? Greenpeace launched Los Santos +3°C, an alternate version of the famous game Grand Theft Auto (GTA), which takes the effects of the climate crisis to the biggest city in the metaverse. Available to gamers for a period of time on the Kings Roleplay server, the idea is to motivate people to pressure governments to declare a climate emergency by inviting the public to sign Greenpeace’s new petition.
[AP] ‘Greenpeace is a brand that always surprises me with their executions. In this case, I really like how they took advantage of gaming to reach younger audiences with a strong and clear message about how the actual climate crisis will have a deep impact and will completely change the world they know today, even inside gameplay.’
- Ad Agency VMLY&R, São Paulo
- Creative Director Rafael Pitanguy , Beto Rogoski , Guilherme Ache , Jeferson Rocha , Frederico Teixeira , Denon Oliveira
- Art Director Felipe Paganoti , Thiago Dias
- Copywriter Igor Pontes , Lucas Veloso , Yuri Facioli
- Illustrator Segue.Pro , Rafaella Tuma
- Digital Artist Felipe Paganoti , Rodolfo Martins
- Production Company Produka
- Director Marcelo Raimondi
