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LOTO

DDB, Paris

[4.03.128]

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Loto “The sailing harbour” (00:35)# An initially confusing commercial. The camera swerves amongst harbouring ships while the cameraman intones a nursery rhyme. “Eeny meeny miney moe, catch a tiger by his toe, if he squeals let him go, meeny miney moe”? The dénouement is also the claim. The man behind the camera has won the lottery and is currently trying to choose one of the yachts.

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Loto "The sailing harbour" (00:35)# An initially confusing commercial. The camera swerves amongst harbouring ships while the cameraman intones a nursery rhyme. “Eeny meeny miney moe, catch a tiger by his toe, if he squeals let him go, meeny miney moe”? The dénouement is also the claim. The man behind the camera has won the lottery and is currently trying to choose one of the yachts.

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