What would you do if you won the lottery? Scuba diving? African safari?
No problem, this campaign uses VR to create a 5D experience in a Stockholm hangar that allows participants to experience different places and activities as if they were actually there doing it themselves.

Adrian Rossi & Alex Grieve: “Is VR ever going to hit the mainstream? Is it ever going to stop you wanting to puke after a while? I’d risk the latter to give this a go.”