Lovecraft “Job Titles”, “Thoughts” + “Gift Ideas” [00:30]# A low-budget black and whit campaign for a sex shop with the claim: “The naughty shop for nice people.” Each of the commercials shows the shop from outside with people passing by or going inside. In “Job Titles,” the people visiting the shop ar e fitted with job titles that appear as a super. “Lawyer,” “doctor,” “minister,” “politician,” etc. Only one person hesitates, then hurries on. He is promptly classified as “Chicken.” “Thoughts” also shows people climbing up the steps to the Lovecraft sex shop, each of them with a single idea in their head that corresponds with a piece of merchandise sold at Lovecraft. One woman, however, is apparently thinking of buying up the whole store. In “Gift Ideas,” there are suggestions what to get one’s mother as a Mother’s Day present. The rather unusual ideas range from “candy panties” to “flavoured oils.”