“Lara Croft” [00:50]#
Girls everywhere have “gone a bit Lara.” They are living the life of the video-game and film heroine Lara Croft. They run, jump and chase their way through the city. Even at the dinner table at home, they are ready to take on any danger – powered by Lucozade, of course. The spot ties in with a website: www.goneabitlara.com, where girls, especially young girls with ponytails, can register to take part in scavenger hunts and win big prizes.