
Lucozade
M&C Saatchi, London
[4.09.019]
More Info
Lucozade: “Evolution” [01:20]# Film footage from a variety of different sports disciplines – from way back when through to the present day – are assembled in collage-like style. Little has really changed in the world of cycling, running and soccer, yet performance levels have, of course, improved. The footage is intercut with images of Lucozade drinks, suggesting that success may, in no small part, be due to these isotonic sports beverages.
- Client Lucozade
- Ad Agency M&C Saatchi, London
- Art Director Joe Miller, Tristan Cornelius
- Copywriter Joe Miller, Tristan Cornelius
- Production Company Radio Aktive Film, Kiev, Supply & Demand Integrated, New York
- Director Tony Kaye
More: M&C Saatchi London
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