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Lumex

Goldsmith & Jeffrey, New York

[2.94.098]

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Lumex “Poker” + “Meatloaf” [00:30]# A group of old ladies playing poker. One of them, we are told, is a particularly shrewd cheat, choosing farsighted partners so her deception goes unnoticed. Lumex produce the wheelchair she is sitting in, enabling her to cheat for hours on end. “Watch your sallets, girls.” The second spot also shows an old lady confined to a wheelchair. Since it is a Lumex wheelchair she has no problem moving about her kitchen and preparing her infamously bad meatloaf. We learn that this lady is known for ruining just about every recipe there is. And obviously relishes every moment of it.

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Lumex "Poker" + "Meatloaf" [00:30]# A group of old ladies playing poker. One of them, we are told, is a particularly shrewd cheat, choosing farsighted partners so her deception goes unnoticed. Lumex produce the wheelchair she is sitting in, enabling her to cheat for hours on end. "Watch your sallets, girls." The second spot also shows an old lady confined to a wheelchair. Since it is a Lumex wheelchair she has no problem moving about her kitchen and preparing her infamously bad meatloaf. We learn that this lady is known for ruining just about every recipe there is. And obviously relishes every moment of it.

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