Lumex
Goldsmith & Jeffrey, New York
[2.94.098]
More Info
Lumex “Poker” + “Meatloaf” [00:30]# A group of old ladies playing poker. One of them, we are told, is a particularly shrewd cheat, choosing farsighted partners so her deception goes unnoticed. Lumex produce the wheelchair she is sitting in, enabling her to cheat for hours on end. “Watch your sallets, girls.” The second spot also shows an old lady confined to a wheelchair. Since it is a Lumex wheelchair she has no problem moving about her kitchen and preparing her infamously bad meatloaf. We learn that this lady is known for ruining just about every recipe there is. And obviously relishes every moment of it.
- Client Lumex
- Ad Agency Goldsmith & Jeffrey, New York
- Art Director Noam Murro
- Copywriter Eddie Van Bloem
- Production Company Tim Bieber Productions
- Director Tim Bieber
Lurzer’s Archive
Log In1/ 0
Images
Lumex
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.