Archive

Shop

Luvs Diapers

Saatchi & Saatchi, New York

[4.10.110]

More Info

Luvs Diapers: “New Kid” [01:55]# David sees himself facing a tricky situation when his wife introduces him to a younger, more attractive man – Michael – as a new member of the family. The guys are told they will have to get on well with each other and will, just like siblings, even have to share the same room. This comical spot is advertising the website of diapers producer Luvs, where new parents can swap stories such as those telling others what can happen when a new brother or sister arrives. Super: “The second kid is a whole new ballgame. To share your own stories visit luvsdiapers.com.“

More: Saatchi & Saatchi New York

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

Luvs Diapers

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
Luvs Diapers: "New Kid" [01:55]# David sees himself facing a tricky situation when his wife introduces him to a younger, more attractive man - Michael - as a new member of the family. The guys are told they will have to get on well with each other and will, just like siblings, even have to share the same room. This comical spot is advertising the website of diapers producer Luvs, where new parents can swap stories such as those telling others what can happen when a new brother or sister arrives. Super: “The second kid is a whole new ballgame. To share your own stories visit luvsdiapers.com.“

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.