Lux “Balloon” (01:40) #
Set to the Fifth Dimension’s 60s hit
“Beautiful Balloon,” this campy extravaganza
for Lux soap treats us to the sight
of a bathing beauty in a tub transported
through the air and all across the world
by a huge hot-air balloon. A crowd of
adoring women watch wherever she goes
and, soon, she is joined by others pretty
girls frolicking way up in the air in soapy
suds. Pay-off: “Play with beauty.”