Lynx “Supermarket” (00:30)” + “Teacher” (00:20) #
The phenomenal effect on women produced by Lynx (or Axe, as it is called in
many parts of the world, including the
USA) body spray is a subject that has featured in countless classics of advertising
history – one only has to think of the “Ideal Woman” spot of 2000. In this new campaign, the desire felt by the fairer sex for
the guys (who are, indeed, not always all
that hunkish) is vocalized in the phrase
“Bom Chicka Wah Wah” – an onomatopoeic term modelled on the sounds that
usher in particularly steamy scenes in porn
movies.