Lynx: “Caveman” [00:40]# Set in prehistoric times, this spot features protagonists in the form of animated figures made of plasticine. A caveman accidentally comes across the new fragrance “Instinct” from Lynx, which turns the hairy monster into a good-looking, sweet-smelling guy who breaks the hearts of all the women. The spot plays to the strains of “Look Good in Leather” by Cody Chesnutt. Pay-off: “Unleash the Man leather.”