M&Ms Dark Chocolate “The Addams Family” (00:30) #
In this animated spot for the new M&M
Dark Chocolate, the member of the
famous Addams Family are transformed
into M&Ms. Each of the characters is well
depicted and easily recognized. Yet it is
the dual meaning of the work “dark” – in
the sense of both dark and black humour – that is the key element here. Dark is the
new chocolate, mysterious and enigmatic
the Addams Family. In the final scene, we
see the famous “ice-cold hand,” which,
reaching out from inside the box, holds a
pack of M&M’s Dark Chocolate.