Machtonim Underwear
ACW Grey, Tel Aviv
[1.14.020]
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Machtonim Underwear: “Keep them cool” [01:00]# A woman is frying up two eggs for her sweetie. It is hot in the kitchen, the butter is melting in time-lapse photography, sweat drips from his chin. A spot for men’s underwear made from cooling cotton.
- Client Machtonim Underwear
- Ad Agency ACW Grey, Tel Aviv
- Creative Director Tal Riven, Idan Regev
- Art Director Karin Gross
- Copywriter Kobi Cohen, Uri Shoham
- Production Company Mulla Productions
- Director Ohav Flantz
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