Mad River
Deutsch, New York
[4.02.115]
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Mad River “Frostbite” + “Lost” [00:30]
The claim of Mad River beverages, which contain lots of plant extracts, is “Nature’s a mother. Drink to it.” The way nature behaves with the protagonists in these sardonically funny spots is not very maternal, however. Frostbite or getting lost in the wilderniss might become hazardous. Mad River can’t help any of them with their predicaments but at least it tastes good.
- Client Mad River
- Ad Agency Deutsch, New York
- Art Director Hank Kosinski
- Copywriter John Maxham
- Production Company @radical.media
- Director Frank Todaro