Magnum “The Will”#
Magnum could not have picked a better person than Iris Apfel to accompany it on its new journey. The fashion icon, living legend and modern-day muse is helping it to personalize #neverstopplaying, because who, after all, can tell a better tale about the sheer indulgence of enjoying a Magnum than someone who has spent her whole life pursuing a path to pleasure? In The Will, she neatly itemizes who will get what after she has gone. Pay-off: If you are not risking, you are not living – and please be true to yourself.