Magnum
LOLA MullenLowe, Madrid
[2.23.073]
More Info
MAGNUM
#NotAvailableInTheMetaverse #
As impressive as virtual reality can be, some real- world pleasures cannot be replicated, such as the enjoyment of a Magnum ice cream. The cyberpunk- styled campaign follows avatar Luna, who uses a VR headset to get away from her virtual dystopia. Upon entering the real world, she finds that some delights are not available in the metaverse.
- Client Magnum
- Ad Agency LOLA MullenLowe, Madrid
- Creative Director Tomas Ostiglia , Jorge Zacher , Kevin Cabuli
- Art Director Yan Graller , Pedro Menzzini
- Copywriter Augusto Callegari
- Production Company Bacon CPH, Copenhagen , Proppa, MADRID
- Director Martin Werner
