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Magnum

LOLA MullenLowe, Madrid

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Magnum “The Ceremony,” “Game”
A bride putting the finishing touches to her preparations and finally being led by her father down the aisle, where her betrothed already awaits her.
After the wedding ceremony, the two – same-sex
– newlyweds treat themselves to some sheer Magnum indulgence. Pay-off: Pleasure is diverse.
Dare to break out of the daily grind more often and to cast off all inhibitions – even if it does leave others around you gaping open-mouthed in astonishment. That’s the message from Magnum in its NeverStopPlaying campaign.

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Magnum “The Ceremony,” “Game” A bride putting the finishing touches to her preparations and finally being led by her father down the aisle, where her betrothed already awaits her. After the wedding ceremony, the two – same-sex – newlyweds treat themselves to some sheer Magnum indulgence. Pay-off: Pleasure is diverse. Dare to break out of the daily grind more often and to cast off all inhibitions – even if it does leave others around you gaping open-mouthed in astonishment. That’s the message from Magnum in its NeverStopPlaying campaign.

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