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Mahindra Rise
FCB Interface, Mumbai
[3.19.061]
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Mahindra Rise “The Hardest Worker”#
The most interesting fact about this video is that it was made entirely out of paper waste material like old newspapers, discarded boards, etc. The brand took this road to convey the crucial issue of environment conservation and how important it is to plant trees – which not only clean the air but are also a key source of oxygen. And Mahindra is proud to report that is has planted over 15 million trees since 2007, which means that one of these “hardest workers” was planted every 25 seconds.
- Client Mahindra Rise
- Ad Agency FCB Interface, Mumbai
- Creative Director Robby Mathew
- Art Director Vipul Salve
- Copywriter Ferzad Variyava
- Production Company Adventure Films, Cocktail Art
- Director Alok Kulkarni
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