MailChimp launched nine different campaigns with phonetically similarsounding prefixes – Limp, Blimp, Crimp, Shrimp, Nail, Snail, Whale, Fail etc. – in a bid to attract as many different target audiences as possible to the brand, leveraging search engine results in the process. These two surreal films – Mailshrimp and Kalelimp – are two of several made for the campaign.